Xerebo

Services

Websites built to rank, load and convert

We build on Next.js with search and analytics designed in from the first commit, so the site you launch does not need a rescue project six months later.

See our work

What we build

One team covering architecture, design system, build and measurement. No handoff gaps between the people who design and the people who ship.

Next.js by default

App Router, server components and edge caching. Sites that hit green Core Web Vitals on real devices, not just in the lab.

Design systems, not one-off pages

A typed component library your team can extend for years without calling an agency for every new section.

Headless CMS

Editors get structured, preview-safe content models. Developers get clean, versioned data. Nobody edits raw HTML.

Commerce builds

Storefronts with fast filtered navigation, indexable facets and a checkout that survives peak traffic.

Internal tools and portals

Client portals, dashboards and admin apps built on the same stack, with auth and permissions done properly.

Analytics wired at launch

GA4, GTM, server-side events and CRM handoff configured before go-live, so week one data is trustworthy.

Replatform and migration

Move platforms without losing traffic

Most traffic losses at launch are avoidable. We treat migration as its own workstream with its own checklist and its own owner.

Plan a migration
  • URL inventory and one-to-one redirect map, signed off before cutover
  • Parity checks on titles, headings, schema and internal links
  • Staged deploy with crawl and log monitoring on both environments
  • Search Console and analytics continuity across the switch
  • Rollback plan documented before launch day, not during it
  • Two weeks of daily monitoring after go-live

How a build runs

1Sprint 0

Scope

Technical discovery, content inventory, integration list and a fixed sprint plan with a launch date.

2Sprint 1

System

Design system, component library and CMS models built and reviewed before any page assembly begins.

3Sprint 2–4

Build

Pages and templates assembled in the open. You review on a live preview URL after every sprint.

4Launch

Migrate

Redirect mapping, staged cutover, monitoring for two weeks, then full handover with documentation.

Analytics and CRO

Measure what the traffic actually does

Traffic that does not convert is a cost. We instrument the site properly, then run a testing programme against the pages that carry revenue.

Talk about CRO
  • GA4 and GTM built to a documented measurement plan
  • Server-side events and CRM handoff for clean attribution
  • Heatmaps and session review on high-intent templates
  • A/B testing on forms, pricing and landing pages
  • Live dashboards shared with your sales team
  • Quarterly CRO review with prioritised next tests

Questions we get before a build

Not when the migration is planned. We map every URL, preserve or improve internal linking, keep parity on indexable content and monitor logs and coverage daily for the first two weeks after cutover.

Get a build plan with a real launch date

Share the current site and what it needs to do. You get scope, timeline and cost within two working days.

Talk to sales